Year: 2013 Country: Brazil ––Corporate Branding.
Plua® is a real estate company placed in Rio de Janeiro. We were asked to design the new identity of this company. Our client´s main objective was not only to communicate the company values, but also to reflect the vibrant colors and life of Rio de Janeiro.
The concept of this branding is based on color. The logo is symbolized by two forms which indicates union and connection. The contrast created by the combination of colors gives the new identity a very fresh and powerful & vibrant look.
"We’re delighted with the quality of the work produced by empatía®. And also the professionalism that all the team showed us along the way".- Valentin Silva, Marketing chief at Plua®.
––Folder, letterhead & CD.
––Reflective safety vest.