Project 2020.

Year: 2012         Country: Argentina          ––Identity

Vélez Sarsfield is one of the most important and top level Argentinian professional football clubs, based in Buenos Aires and founded in 1910. The club's home stadium is the José Amalfitani, "The Fort". On 2011, an ambitious project was launched; the redesign of The Fort. 

Concise visual elements to communicate the Institution values and guiding concepts. The logo is made up of two linked stylized forms, each of which represents a V, representative sign of the Institution. Comprehension and functionality. 

––Personalized pins.

––Letterhead & Business cards.

––Special cards.


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