Year: 2013 Country: Argentina ––Packaging.
We were asked to design the visual identity and packaging of a tea's house based in Jujuy, Argentina. El Aristo sells high level tea. Tea is the second most consumed beverage on Earth after water, in many cultures it is also consumed at elevated social events, such as afternoon tea.
Our goal as brand developers was to recreate the personality of the brand. For this, we developed a new colorful system, where the products could be combined with modern and powerfull colors and elements. We synthesized the logo, making it more appeal and modern.
"We were very happy to have found empatía®. Brilliant ideas and abilities. We feel they understood our goals and created a great brand and packaging.”-