L U T H I A
Year: 2014 Country: Argentina ––Identity.
L U T H I A is a Buenos Aires based firm. It sells handmade and detailed backpacks and totes. Through a simple yet elegant design we tried to communicate the brand attributes of simplicity, happiness and quality.
We achieved this through a minimal and tactile aesthetic; white & grey palette, porous & pure white paper and embossing. It's a minimalistic and aesthetically pleasing brand.
"I saw their work and I realized that this is was I was looking for LUTHIA. As simple as that".- Founder of LUTHIA®.
––Business cards / 380gr paper / Embossing.
––Tag with silver rope and embossing.
––Tags / 380gr paper / Vegetal paper / Embossing.
––Tags with silver rope.
––Tags / 380gr paper / Vegetal paper / Silver rope.